{"store":{"baseInfo":{"podcastTitle":"Assume I’m an Idiot","slug":"AssumeImAnIdiot","podcastDescription":"

The podcast that asks: Do we really understand how anything works at all?

No question is too dumb, no topic is off limits. Assume I’m an Idiot takes complex ideas, hot takes, and basic things you should know, and boils them down so even a 7-year-old can understand. Can a guy with the IQ of a Wood Tick find a way to help folks understand the way the world functions? You be the judge.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/22176647/AIAI_PODCAST_LOGO_2.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/22176647/AIAI_PODCAST_LOGO_2_1200x628.jpg?s=926da1ad735a5e58bb149c2fd23ff47d&e=png","podcastUrl":"https://AssumeImAnIdiot.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/AssumeImAnIdiot/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-hcny8-1526387?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":12,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Ruff & Tumble","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-hcny8-1526387-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/assume-im-an-idiot/id1885932806","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-hcny8-1526387?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/1FnE0nZiiqPEqgOTesjT5r","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/77283dbf-5430-4215-a5b6-7a5d59a8d3ce","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/327263005","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3723036","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/assume-im-an-idiot-6416408","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/143323","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/oO7Y5gh0purw","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-O1ejMjUa6uz2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2026 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://assumeimanidiot.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"6a2657f5","clientSignature":"5f8a7fd660d02e92e32a1b944d5f330b","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb27970806-qnq9x","episode":{"id":"pb27970806","idTag":"qnq9x","title":"HOW THE HECK DOES SOCIAL MEDIA MAKE MONEY?","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/22176647/AIAI_PODCAST_LOGO_2_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/22176647/AIAI_PODCAST_LOGO_2_1200x628.jpg?s=926da1ad735a5e58bb149c2fd23ff47d&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/22176647/AIAI_PODCAST_LOGO_2.png","previewContent":null,"content":"

We all use it… for free. So how are Social Media companies so valuable? You might say “advertising”… but JR digs into discover what makes their advertising different. And, maybe a little creepy. Are we using it, or is it using us?

","publishTimestamp":1777363200,"duration":2158,"mediaUrl":"https://mcdn.podbean.com/mf/web/r9stcernezmuux8r/AIAI_PODCAST_EP22.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-qnq9x-1aaccf6","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-qnq9x-1aaccf6","transcriptUrl":null,"permalink":"/e/how-the-heck-does-social-media-make-money/","downloadLink":"https://www.podbean.com/media/share/pb-qnq9x-1aaccf6?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":21,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-qnq9x-1aaccf6","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252FAssumeImAnIdiot.podbean.com%252Fe%252Fhow-the-heck-does-social-media-make-money%252F&rts=bbeb59fd8bd66d41e97d5ec5b93e2f16ef736392","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb27970806","idTag":"qnq9x","title":"HOW THE HECK DOES SOCIAL MEDIA MAKE MONEY?","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/22176647/AIAI_PODCAST_LOGO_2_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/22176647/AIAI_PODCAST_LOGO_2_1200x628.jpg?s=926da1ad735a5e58bb149c2fd23ff47d&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/22176647/AIAI_PODCAST_LOGO_2.png","previewContent":null,"content":"